( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CUSTOMER SATISFACTION TOWARDS M-COMMERCE SERVICES

    3 Author(s):  DR.T.VASANTHI, P.GEETHAMANI , D.BHUVANESHWARI

Vol -  10, Issue- 4 ,         Page(s) : 123 - 130  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Mobile commerce is based on wireless communication technology.In wireless networking, the data transfers between computers are facilitated by microwaves, radio waves or infrared waves.The wireless networking technology together with wireless application protocol provides the backbone of mobile commerce applications.Mobile Commerce is the next generation mode of business. The users can interact with the service providers through a mobile and wireless network, using mobile devices. M-Commerce services and application can be adopted through different wireless and mobile networks. Mobile and portable devices became a widespread and effective means of commercial transactions and business practices.In various vertical markets, such as retail, health care, manufacturing and warehousing, mobile commerce gained acceptance and provided increased productivity through the usage of mobile devices. The mobile handheld devices are used to transmit data in real time to centralized hosts through wireless networks. The purpose of this paper is to describe the mobile user satisfaction level towards usage of mobile commerce services in Tirupur city.

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