Digital marketing is rising in India with fast pace. Many Indian companies are using digital marketing for competitive advantage. Digital marketing is marketing strategy to promote business through online for brand awareness and business development. Success of marketing campaign cannot be solely achieved by digital marketing only. Rather for success of any marketing campaign it should fully harness the capabilities of various marketing techniques available within both the traditional and modern marketing. With the development of social media, such as Facebook, YouTube and Twitter, consumer became highly dependent on digital electronic in daily lives. Social networking sites allow users to share ideas, digital photos and videos, posts, and to inform others about online or real-world activities and events with people in their network. This study shows precautions to be taken for effective implementation of digital marketing to reap tremendous potential to increase sales. In conclusion, the digital marketing has increased in last a few years in India. The digital marketing has tremendous potential to increase in sales provided businesses should have knowledge to implement it in right way. Digital marketing campaign help in reduction in costs, boost in inbound traffic and better ranking in search engine