( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON CONSUMER SATISFATION TOWARDS ORGANIC FOOD PRODUCTS (WITH SPECIAL REFERENCE TO COIMBATORE CITY)

    2 Author(s):  VIDHYAVARSINI.R.K, DR.M.NIRMALA

Vol -  10, Issue- 4 ,         Page(s) : 150 - 154  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

To analyze consumer’s awareness and satisfaction towards organic food products. The reason for purchasing organic food products is to have health life. The main purpose of this study is understanding the factors influencing to purchase and the level of satisfaction towards organic food products and marketing in Coimbatore city. It was decided to use various tools like percentage analysis and correlation. The result indicate that most of the people frequently purchase fruits and vegetables and level of satisfaction is also good and it is significant as per correlation co-efficient.

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