( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 510    Submit Your Rating     Cite This   Download        Certificate

A STUDY ON CONSUMER SATISFATION TOWARDS ORGANIC FOOD PRODUCTS (WITH SPECIAL REFERENCE TO COIMBATORE CITY)

    2 Author(s):  VIDHYAVARSINI.R.K, DR.M.NIRMALA

Vol -  10, Issue- 4 ,         Page(s) : 150 - 154  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

To analyze consumer’s awareness and satisfaction towards organic food products. The reason for purchasing organic food products is to have health life. The main purpose of this study is understanding the factors influencing to purchase and the level of satisfaction towards organic food products and marketing in Coimbatore city. It was decided to use various tools like percentage analysis and correlation. The result indicate that most of the people frequently purchase fruits and vegetables and level of satisfaction is also good and it is significant as per correlation co-efficient.

1. Amyx, D.A., De Jong, P.F., Lin, X., Chakraborty, G. and Wiener, J.L. (1994). Influencers of purchase intents for ecologically safe products: an experimental study. Chronicles of the American Marketing Association Winter Educators‟ Conference, St Petersburg, Florida, pg. 341-7.
2. Barret et al(2006),Organic Certification and the UK Market :Organic imports from Developing countries, Food policy,27(4) Pg.301, August 2007
3. Bharathi b et al. (2014). Buying performance of urban residents towards organically produced food products. INFLUENCE: InternationalJournal of Research in Applied, Natural and Social Sciences.2 (2), 33-38.
4. Chandrashekar H.M. (2005) Changing Consequence of organic farming in India: An Overview, International NGO Journal, Vol.5, issue --- Pg. 31-37.
5. Sonia Attanasio et al. (2013). A study on demographic characteristics and factors inducing purchase intentionsamong consumers in pointing province. International Journal of Science and Technology.2(6), 128-132.
6. S.V.Ramesh and M.Divya. (2015). A study on consumers’ awareness attitude and satisfaction towards handpicked organic food productswith reference to Coimbatore. International Journal. 2 (4), 81-84.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details