In this article spread out an assessment and a review of “Role of Paradigm shift in consumer culture on marketing sector –Digital Marketing”. “Digital Marketing” this word create a tremendous growth in current scenario. The trend of digital marketing is growing day by day with the concepts of Internet marketing that is turning into an important platform of digital marketing along with the electronic gadgets like the digital billboards, mobile, tablets and smart phones, gaming consoles, and many such gadgets that help in digital marketing. Digital marketing is going to be top on the agenda of many marketers, and they might be looking for innovative ways to market online, reduce cost per lead, increase click-through-rates and conversion rates, and discover what’s hot in digital marketing. After the entry of Digital Marketing, Marketing ground has flourishing living to more entrepreneurs. Digital marketing encompass all marketing labors that use an electronic tool or the internet.