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A STUDY ON SOCIO ECONOMIC PERFORMANCE OF CONSUMER’S BUYING BEHAVIOUR AND DECSION MAKING OF SELECTING RELIANCE MUTUAL FUNDS IN COIMBATORE CITY
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Author(s):
DR. K.KANNAN, MRS. K.JAMUNA, DR. M.KARTHIKEYAN
Vol - 10, Issue- 4 ,
Page(s) : 180 - 187
(2019 )
DOI : https://doi.org/10.32804/IRJMSH
Abstract
A mutual fund is just the connecting bridge or a financial intermediary that allows a group of investors to pool their money together with a predetermined investment objective. The mutual fund will have a fund manager who is responsible for investing the gathered money into specific securities (stocks or bonds). When you invest in a mutual fund, you are buying units or portions of the mutual fund and thus on investing becomes a shareholder or unit holder of the fund. Mutual funds are considered as one of the best available investments as compared to Others. They are very cost efficient and also easy to invest in, thus by pooling money together in a mutual fund, investors can purchase stocks or bonds with much lower trading costs than if they tried to do it on their own. But the biggest advantage to mutual funds is diversification, by minimizing risk & maximizing returns.
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Website:
• www.reliancemutualfund.co.in
• www.reliancemutual.com
• www.moneycontrol.com
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