In this digital world technology has meet numerous changes at time to time. Particularly business practices must have the knowledge of new technologies which is apply in their business up gradation. The usage of mobile is a very big milestone of all business marketing strategy. e.g., cellular phone, pager, PDA, Smart Phone, iphone, etc.. In this article I am going to describe M.Commerce and its play in current marketing scenario. Over the past few years, e-commerce has become increasingly reliant upon portals to attract and retain users. The word “M.Commerce” give a very big platform for current marketing practices. After the entry of M.Commerce all business strategies has change their entire system.M-Commerce is defined as any transaction with monetary value that is conducted via a mobile telecommunications network. M-Commerce also like E-Commerce can be B2B, P2P or B2C oriented. Mobile commerce refers to any transaction with financial value that is conducted via a mobile network. It will allow users to purchase products over the Internet without the use of a PC. The ubiquity, mobility and flexibility features of M-Commerce have increased the mobile users and mobile internet subscribers in India. People are using mobile applications instead of web application for utility bill payment, ticket booking, fund transfer, email and so on. Thus M-Commerce is replacing E-commerce.