( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON THE IMPACT OF ONLINE RATINGS AND REVIEWS ON CONSUMER PURCHASING DECISION OF SMART PHONES

    2 Author(s):  MRS.JUWAIRIYAH.M, DR.G.VALARMATHI

Vol -  10, Issue- 4 ,         Page(s) : 236 - 244  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The purpose of the study is to know the attitude of consumer’s towards online shopping of Smartphone in recent period. Consumers are very much interested and aware about the online stores as they can visit web stores from the comfort of their homes. Online stores allow the customer to go through various reviews and ratings about the product before actually heading for purchases. These online websites also have daily deals for the customers looking for discounts and store offerings. Primary data was collected through the questionnaire survey. The questionnaire was prepared after analyzing the various aspects of the topic. Price, convenience and time saving were identified as important factors which influence the consumer behavior for online shopping. Online shopping has become a way of life for a number of Indians and the total number of online shoppers is estimated to grow 3.5 times to touch 175 million by 2020.In 2017, estimated 1.66 billion people worldwide purchased goods online. During the same year, global e-retail sales amounted to 2.3 trillion U.S dollars.

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