Face book ads are 3x cheaper and more targeted than television, print, and radio ads. There are over 3.5 billion searches on Google every day. Traffic from Google is more likely to convert than any other form of advertising. Email is the #1 communication channel. 91% of consumers check their email on a daily basis. For every $1 spent, email marketing generates $38 in ROI. Content is king. Companies that publish blogs on a regular basis see 4x more traffic than websites that do not produce content. In fact, the average cost-­per-­sale drops 80% after consistent digital marketing activities .If you want to grow faster and grow smarter, you need an effective digital marketing strategy. The days of cold-­calling, knocking on doors, and using traditional advertising are over .The average person spends at least 5hours per day online. This simple fact is all the reason why you need digital marketing strategy. But, if that doesn’t click for you, keep reading. There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.