( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CUSTOMER SATISFACTION TOWARDS ONLINE FOOD DELIVERY WITH SPECIAL REFERENCE TO SWIGGY IN COIMBATORE CITY

    1 Author(s):  DR.N.PAKUTHARIVU

Vol -  10, Issue- 4 ,         Page(s) : 288 - 296  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The advent of the Internet, accompanied by the growth of related technologies, has created a significant impact on the lives of people around the globe. For marketers, one of the most significant impacts has been the emergence of virtual stores that sell products and services online. Consumers can now purchase goods and services virtually anywhere, 24 hours a day, 7days a week, without geographical and temporal boundaries. While many marketers acknowledge the importance of using the Internet in their marketing mixes, little research has empirically tested the critical factors that influence an individual’s decision when buying products or services online. Based on the gaps found in the literature, the purposes of this project study is to understand customer satisfaction towards Online Food Ordering.

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