Advertising have an impact on society’s values and life styles. It has both ill effects of advertising and effective in creating an image rather than in changing society’s values. Promoting Stereotypes: Advertising promote stereotype by portraying certain groups of individuals in certain rules. Women are usually portrayed as housewives or mother, or companion to men.We tend to believe that advertising affords differentiation among closely resembling and thus dulls the consumer’s sensitivity to the price. It is the relative price elasticity increases with an increase in advertising implying that advertising increases sensitivity to price.It sometime can make people worry. Lack of self- confidence and many other ill feelings while claiming that the advertiser’s products reduce all worries. There is no evidence that advertising can create a fear where no fear actually. However, it can magnify latent fears. Offensiveness for the society is another style of argument that also speaks to externalities. Many parents, for instance incensed at Calvin Klein’s ads because they perceived them as pornographic, therefore causing a social cost that extended well beyond the limit scope of merely selling clothes. The facts are, people just do not want their children exposed to message that they deem immoral, offensive or strictly adult -oriented. What is bad taste to some is perfectly acceptable and tastes change. What is considered offensive today may not be so tomorrow. Today no one questions such ads. Yet even with the AIDS scare, all the broadcast networks except FOX still restrict condom ads to local stations, all the forbid any talk of contraception.