1. Allen, N., & Meyer, J. (1990). The Measurement and Antecedents of Affective, Continuance and Normative Commitment to the Organization. Journal of Occupational Psychology, 63, 1-18. http://dx.doi.org/10.1037/0021-9010.75.6.710
2. Amine, A. (1998). Consumers’ true brand loyalty: the central role of commitment. Journal of Strategic Marketing, 6(4), 305-319. http://dx.doi.org/10.1080/096525498346577
3. Bansal, H.S., Irving, P.G., & Taylor, S.F. (2004). A three-component model of customer commitment to service providers. Journal of the Academy of Marketing Science, 32(3), 234-250. http://dx.doi.org/10.1177/0092070304263332
4. Batra, R., Ahuvia, A., & Bagozzi, R.P. (2012). Brand love. Journal of Marketing, 76(2), 1-16. http://dx.doi.org/10.1509/jm.09.0339
5. Berry, L.L., Carbone, L.P., & Haeckel, S.H. (2002). Managing the total customer experience. Sloan Management Review, 43(Spring), 85–89.
6. Annual Report 2017-18, Cellular Operators Association of India. Retrieved from: http://www.coai.com/media-room/news /coai- in.../coai-annual-report-2017-18..