( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 175    Submit Your Rating     Cite This   Download        Certificate

CUSTOMER SATISFACTION TOWARDS MLM PRODUCTS

    2 Author(s):  O.S. VEDAVALLI,DR. D.VENKATRAMARAJU

Vol -  9, Issue- 5 ,         Page(s) : 68 - 74  (2018 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Every business organization`s success depends on the satisfaction of the customers. Whenever a business is about to start, customers always come “first” and then the profit. Those companies that are succeeding to satisfy the customers fully will remain in the top position in a market. Customer satisfaction is the key component for the success of the business and at the same time it plays a vital role to expand the market value. In general, customers are those people who buy goods and services from the market or business that meet their needs and wants. Therefore, companies should determine their pricing with the quality of the product that attracts the customer and maintains the long-term affiliation.“Multi -Level marketing (MLM), is a term that describes a structure designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a down line of distributors and a hierarchy of multiple levels of compensation.”The Fast Moving Consumer Goods (FMCG) Industry in India include segments like cosmetics, toiletries, glassware, batteries, bulbs, pharmaceuticals, packaged food products, white goods, house care products, plastic goods, consumer non-durables, etc.

1. KabuKhadka &SoniyaMaharjan (2017) customer satisfaction and customer loyalty thesis Centria University of applied sciences Business Management November 2017.page no-1.
2. Radha Rani1 and Dr. Narender Kumar (2013) Multilevel marketing versus pyramid schemes, International Monthly Refereed Journal of Research In Management & Technology 40 ISSN – 2320-0073 Volume II, December’13.
3. Kush Arya , MadhuArya (2014)Multilevel MarketingInternational Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 2, Issue 1, pp: (99-102), Month: April 2014 - September 2014, Available at: www.researchpublish.com.
4. Stephen Barrett, M.D.(2015) The Origin of Multilevel MarketingNotices of judgment under the Federal Food, Drug, and Cosmetic Act. D.D.N.J., F.D.C. 3381-3383, issued Aug 1951.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details