( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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AN EMPIRICAL STUDY ON CONSUMER PERCEPTION TOWARDS ON-LINE FOOD ORDERING AND DELIVERY SERVICES IN THE CITY OF PRAYAGRAJ

    1 Author(s):  DR.SUDHANSHU SINGH

Vol -  9, Issue- 9 ,         Page(s) : 145 - 149  (2018 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The study brings out the perception towards online trends of food sales. In the current scenario of India, people have changed their views regarding the online purchase of food. This world of E-commerce has minimized the hassles of acquiring food. The sight of recent traffic on Zomato, Swiggy, etc. through the roads of Prayagraj is very common. Day on day this traffic is increasing widely across all the areas of the city. The growing numbers of food acquired through online medium suggests an upward trajectory of consumers’ dependency on the internet. The study looks in to food enjoyments of various cuisines and the ease offered by the online mediums in acquiring it. The study also segregates the subjects by age to understand the consumer index appropriately. The versatility in the age of the subject size and the engagement of each categorization with the online medium will assist the paper in identifying the influence of ease and comfort on acquisition of food which is spread across the Indian population.

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