( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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IMPACT OF E-COMMERCE ON INTERNATIONAL BUSINESS A STUDY WITH RESPECT TO FMCG INDUSTRY

    1 Author(s):  HRITANSHU JEPH

Vol -  10, Issue- 1 ,         Page(s) : 352 - 359  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Currently e-commerce has become an integral part of everyday life. Accessibility to e-commerce platforms is rather not a privilege but rather a necessity for most of the people, particularly in the urban areas. There are alternative e-commerce platforms available (instead of the traditional physical platforms) for almost every aspect of our lives. Today the number of internet users in the world is close to 3 billion. Out of this, India has a total of 259.14 Million internet and broadband subscribers. This penetration of internet coupled with the increasing confidence of the internet users to purchase online, has led to an enormous growth in the e-commerce space, with an increasing number of customers registering on e-commerce websites and purchasing products through the use of mobile phones.

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