SOCIAL MEDIA AS A TOOL OF MARKETING: A STUDY IN RELATION TO AUTOMOBILE SECTOR IN INDIA

Hritanshu Jeph

International Research journal of Management Sociology & Humanities

( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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SOCIAL MEDIA AS A TOOL OF MARKETING: A STUDY IN RELATION TO AUTOMOBILE SECTOR IN INDIA

1 Author(s): HRITANSHU JEPH

Vol - 10, Issue- 1 , Page(s) : 344 - 351 (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

“Automobile” is a very happening industry and involves lots of innovation, creativity, and technology. A very successful social media example could be cited as the “YouDrive” Mercedes advertisement of 2013, which attracted more than 3.8 million viewers on YouTube (Mercedes-Benz website, 2013). In this and many other instances the automobile industry has successfully employed the social media tools to attract customer attention and market visibility. This research paper analyzes the current scenario of social media marketing in the automobile industry.

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