Abideen, Z.-U., & Saleem, S. (2012). Effective advetising and its Influence on consumer Buying Behaviour. European Journal of Business and Management Vol 3 No. 3, 55-66.
Bakshi, G., & Gupta, S. K. (2013). Online Advertising and Impact on Consumer Buying Behaviour. International Journal of Research in Finance & Marketing Vol 3 Issue 1, 21-30.
Hollis, N. (2005). Ten Year of Learning on How Online Advertising Builds Brands. Journal of Advertising Research 45(2), 255-268.
Hooda, S., & Aggrawal, S. (2012). Consumer Behaviour Towards E-Marketing: A Study of Jaipur consumers. International Refereed Research Journal Vol 3 Issue 2(2), 107-118.
Keisidou, E., Sarigiannidis, L., & Maditinos, D. (2011). Consumer Characteristics and their effect on Accepting Online Shopping, in the context of different product types. International Journal of Business Science and Applied Management Vol 6 Issue 2, 31-51.
Li, N., & Zhang, P. (2002). Consumer Online Shopping Attitudes and Behaviour: An Assessment of Research. Eight Americas Conference on Information Systems, 508-517.
Mohammed, A. B., & Alkubise, M. (2012). How do Online Advertisements Affects Consumer Purchasing Intention: Empirical Evidence from a Developing Country. European Journal of Business and Management Vol 4 No 7, 208-219.
Nazir, S., Tayyab, A., Sajid, A., Rashid, H. U., & Javed, I. (2012). How Online Shopping is Affecting Consumers Buying Behaviour in Pakistan. IJCSI International Journal of Computer Science Issues Vol 9 Issue 3 No 1, 486-495.
Niazi, G. S., Siddiqui, J., Shah, B. A., & Hunjra, A. I. (2012). Effective Advertising and Its Influence on Consumer Buying Behaviour. Imformation Management and Business Review Vol 4 No 3 , 114-119.
Romaniuk, J., & Sharp, B. (2003). Brand Salience & Consumer Defection in Subscription Markets. Journal of Marketing Management Vol 19 Issue 3, 25-44.
Salehi, M. (2012). Consumer Buying Behaviour towards Online Shopping Stores in Malasiya. International Journal of Academic Research in Business and Social Science Vol 2 No 1, 393-403.
Sharma, R., Mehta, K., & Sharma, S. (2014). Understanding Online Shopping Behaviour of Indian Shoopers. International Journal of Management & Business Studies Vol 4 Issue 2, 9-18.
Shergill, G. S., & Chen, Z. (2005). Web-Based Shopping: Consumers Attitudes Towards Online Shopping in New Zealand. Journal of Electronic Commerce Research, Vol 6 No 2 , 79-94.
Srivastava, P. (2012). A Study on Impact of Online Advertising on Consumer Behaviour: with special reference to e-mails. International Journal of Engineering and Management Sciences Vol 3 No 4, 461-465.
Upadhyay, P., & Kaur, J. (2013). Analysis of Online Shopping Behavior of Customer in Kota City. International Journal in Multidisciplinary and Academic Research Vol 2 No1, 1-28.
Websites
www.google.com
www.amazon.in
www.scribd.com
www.snapdeal.com
www.homeshop18.com
www.naaptol.com
www.junglee.com
www.wikipedia.org
www.shopclues.com
www.100bestbuy.com
www.myntra.com