( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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DETERMINANT FACTORS CONTRIBUTING TO GROWTH OF SPORTSWEAR INDUSTRY IN INDIA

    2 Author(s):  AMOL KANGUDE, DR. SUBHASH J. JADHAV

Vol -  10, Issue- 4 ,         Page(s) : 556 - 561  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The purpose of this research is to investigate the major factors contributing to growth of sportswear Industry in India. There are many different factors that are contributing the growth of sportswear industry like Increasing interest in different sports, Health awareness, Comfort, Government support to sport sectors, ease to purchase online. Highlight the opportunities for further growth and problems faced by sport industry. Indian sports industry is going through revolution with two digit growth rate that is higher than average industry growth in world. With change in culture, people are perusing sports and carries and supported by government of India through scholarship programs. Indian government has allowed FDI (foreign direct investment) in multi-brand retail in sports. This research paper will cover these aspects in sportswear industry in India.

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