( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY OF CONSUMER BEHAVIOR TOWARDS TRACTOR IN INDIA IN POST-LIBERALIZATION ERA

    1 Author(s):  LALITA DHINGRA

Vol -  10, Issue- 7 ,         Page(s) : 284 - 294  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

In modern age, consumer is considered as the king of the market. Understanding consumer is the critical task of every marketing manager. The study of consumer behaviour provides a sound basis for identifying and understanding consumer needs. So, the study of consumer behaviour is concerned with consumer’s buying behaviour rather than actual consumption. Therefore, market always tries to satisfy the consumers by fulfilling their needs. Hence, the study of consumers helps firms and organizations to improve their marketing strategies by understanding the common issues faced by the people

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