E-commerce is buying and selling of goods and services over the internet. E-commerce technology is changing in a big way. It has become a buzzword for businesses over the past few years, with increased awareness about the use of computer and communications technologies to simplify business procedures and increase efficiency. It combines a range of processes, such as EDI, E-mail, World Wide Web, and social media that provides ways to exchanges information between individuals, companies and countries. For developing countries like India, e-commerce offers considerable opportunity. E-commerce in India is still in growing stage, but even the most-pessimistic projections indicate a boom. It is believed that low cost of personal computers, rapid development in mobile technology, a growing installed base for Internet use, and an increasingly competitive Internet Service Provider (ISP) market will help fuel e-commerce growth in Asia’s second most populous nation. The E-Commerce market is thriving and poised for robust growth in India. There are players who made a good beginning. Their success depends on their understanding of the market and offering various types of features. In present time many businesses use social media e-commerce strategies to target their audience on social networks. Social media are computer mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. It use web-based technologies to create highly interactive platforms through which individual, communities and organization can share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between businesses, organization, communities and individuals. Social media has gained a lot of importance over the last few years and continues to do so. It has been used as an important tool by firms to influence consumer’s attitude and behavior. Influence occurs in consumer communities in social media because community members have the control of discovering, producing, sharing and distributing information. There is no better way to increase awareness of a product or service than social media allowing businesses to not only advertise products but participate in one-on-one customer service by interacting with customers. Social media impacts almost every aspect of e-commerce, including warehousing and order fulfillment. E-commerce in India to explode in 2020 and Indian e-shoppers will have a good time getting great deals and services online. This study aims to examine the influence of social media in the e-commerce context, transformation of e-commerce to the mobile commerce and to find how it impacts user’s visit intention and purchase intention. Guided by the implications of current tools and social media features, we propose a set of pertinent research questions and mathematical modal around community involvement, project coordination and management, as well as individual e-commerce activities. Through a questionnaire survey, we test and analyze the research model and its related hypotheses. In conclusion, we discuss the research finding and suggest some implications for businesses to increase the future percentage of sales by the use of social media.