( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CONSUMER SHOPPING BEHAVIOUR IN RETAILING

    1 Author(s):  SYED SALAODDIN MOHIUDDIN

Vol -  2, Issue- 2 ,         Page(s) : 202 - 207  (2011 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The behaviour of shoppers differs according to the place where they are shopping and their involvement level with the act of shopping (Berman and Evans, 2005) and research has also shown that a relationship exists between environment and revenue in retail and service outlet stores (Milliman, 1982, 1986). The basic difference however continues to be the maturity of markets and formats. The basic difference however continues to be the maturity of markets and formats. While retail in the West has evolved in terms of formats over the past hundred years, organised retail in India is still a new phenomenon (Swapna Pradhan, 2007). Shopping is the act of identifying the store and purchasing the product.

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