( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON DIGITAL MARKETING AND ITS IMPACTS

    1 Author(s):  PARMAR NILAM MAYANKKUMAR

Vol -  10, Issue- 11 ,         Page(s) : 161 - 168  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Digital marketing is growing fast in India. Many Indian companies use digital marketing as a competitive advantage. The success of a marketing campaign cannot solely be achieved through digital marketing. This research paper begins with an introduction to digital marketing and highlights the latest trends in digital marketing in India. Consumption plays an important role in changes in a world where everything is digitalized. Companies are starting to take different approaches to digital marketing, as content, social and mobile marketing are the most preferred. Companies must use various digital marketing channels, such as mobile devices, search engine optimization, content marketing, social media marketing and media marketing, to attract users and to ensure business success. Internet users are growing fast and stably. This provides a unique opportunity for market participants, because Internet users are experiencing positive and sustainable growth. Consumption patterns and consumer demands are changing, and their desires are growing. The future of digital marketing is based on how marketers integrate new and existing media into a complete market solution.

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