( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CROWDSOURCING AND THE EMERGING INDIAN ALTERNATIVE NEWS MEDIA

    1 Author(s):  AKHTER HUSSAIN BHAT

Vol -  10, Issue- 8 ,         Page(s) : 294 - 305  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

While every day we have more and more people turning to internet as a primary source of news, this growing audience doesn’t only comprise of consumers of news but also includes people who are also shaping the news agenda for themselves as well as for others. Over the past few years, there has been an explosion of space for the alternate media challenging the mainstream narrative and taking advantage of the ever-expanding possibilities that the internet offers. While India has been a relative newcomer to the trend, over the past few years sites like Youth Ki Awaz, Local Press Co, Counter Currents, Scoopwhoop, First Post, Wire.in, Twocircles.net and Niti Central have become quite prominent news and entertainment websites among the Indian netizens, with each of them neither having fought shy of taking stands on social and political issues and catering to different demographics active on the Indian internet. A majority of these news websites dependent on independent funding mechanisms and most run on crowd fundraising drives to sustain themselves. But the more interesting aspect that needs to be studied is the process through which most of them manage to carry out their ostensibly primary function, which is reporting. While some of the websites (like the First Post) have been acquisitioned by the mainstream corporate media conglomerates, most of them have to bypass traditional newswires and work with a handful of full-time employees. So the one major and easier option for them to take advantage of is the social media. Websites like Wire.in feature mostly investigative pieces by non-employees, while Kafila has very clearly employed the social media to hunt for news and reports that go under the radar of mainstream media houses. This paper attempts to understand the manner in which crowdsourcing, taken here in a reasonably broader sense is being applied by news media for news reporting and the role this process is playing in the creation of a significant space for alternative media in India. The paper would also try to study the way in which the phenomenon of crowdsourcing is affecting the mainstream trend of sourcing scoops and potential news pieces.

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