Today, our society is driven by digital technology. Another incredible influence on people’s lives, nowadays, is digital marketing. It affects people’s interactions, work, purchases, and habits. Digital marketing has a profound impact on the traditional ways of marketing. Digital marketing services is a compendium of aspects which work with the primary focus of connecting across to the target audience through digital mediums like social media, email marketing, digital content and so on. Digital marketing main growth comes from social media, people nowadays spend their time on social media and that is a plus point for marketing, there are more than 82 million monthly active users for Facebook and in India it is expected that the nation will have the world’s largest Facebook population by 2017. Day by day growing Digital Market in India is an evident that the Digitization is taking place with a high speed. E-commerce website are providing all the goods and services through online portals online today. This paper is an attempt to study the growth trend of online marketing in India. Many Indian companies are using digital marketing for competitive advantage. Success of marketing campaign cannot be solely achieved by digital marketing only. Rather for success of any marketing campaign it should fully harness the capabilities of various marketing techniques available within both the traditional and modern marketing.