( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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ROLE OF DEMOGRAPHIC PROFILE ON CONSUMER PURCHASE INTENTION

    2 Author(s):  DR. K. SIVAKUMAR,DR. A. RAJAMOHAN

Vol -  7, Issue- 3 ,         Page(s) : 417 - 422  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

To apprehend advertising,one must apprehend buyer behaviour, for advertising success or failure relies upon heading in the right direction consumers’ person and organization reactions expressed inside the form of purchasing patterns. Therefore, a good way to adopt the advertising programme among different segments, advertising management need to discover out: who influences the shopping for decision? Who makes the shopping for decision? Who makes the actual purchase? And who ultimately makes use of the product? It can be said that within the process of buying, different individuals may be concerned or simplest one member can also do all the four tasks, or the consumer of the product may be an influencer, decider, and purchaser. The main aim of the article is to identify the role of demographic variables on Purchase intention. The data were collected through questionnaire method and the result will be discussed in the article.

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