The objective of every business is to make profit and merchandising concern can do that by increasing its sales at remunerative price. Advertising is one of the techniques which oscillate the sales. It denotes a specific attempt to popularize specific product or service at certain cost to increase the profit. Advertisement aims at committing producers educating the customers, supplementing the salesmen, converting the dealer to eliminate the competitors, but above all it is a link between the producers and the customers. This is an art of creating demand among consumers and the primary objective of advertising is to enhance the sales. Advertising plays a very pivot role in modern business. Due to excessive specialization, mass production and competition, advertising has become an indispensable activity in business. It is growing as the backbone of modern national and international marketing. Advertisement informs, guide, educate and protect the interest of the consumers.