International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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A ROLE OF THE RURAL MARKETING IN RURAL DEVELOPMENT
1 Author(s): RAMESH
Vol - 4, Issue- 1 , Page(s) : 38 - 39 (2013 ) DOI : https://doi.org/10.32804/IRJMSH
Indian market for the consumer products is made up of two distinct parts, one is urban and other is rural market. It has been a matter of great enquiry both for the marketing academics and practitioners whether there is a need for developing separate strategy for rural markets. By and large, Indian market scenario shows that marketers have rarely come out with separate marketing strategy for rural markets overly; however, marketers did develop separate marketing mix for rural markets covertly. Whenever it is rural marketing for their brands, marketer tended to price their products low, keeping the products quality at an average level, cutting costs on the extra frills added to the product.