Abstract The concept of low-cost 'airlines appeared in 1971 in the US with the launch of the Southwest (Southwest Airlines Co.). The principle is simple: the company offers much lower prices than its competitors, but in order to offer such low prices, services are quite simple and the usual stuff, which you get in conventional aircraft, such as good & drinks during the flight is removed. Few years later, Ryanair chose this model in 1991 and developed the same Europe. Since then, new actors have appeared in the market for the first time in UK and across Europe. In 1995, Easy-Jet was founded by Stelios Haji-Ioannou, (the son of a wealthy Greek shipowner). EasyJet is based on the similar pattern and had to differentiate itself from its competitors to develop it sectors in a growing market. EasyJet is part of the EasyGroup.Co created by the same person - which provides services like transport, EasyCar, EasyMoney loans with Easy internet cafes, etc., which are based on a low-cost policy. This report will focus only on air transport group. EasyJet is based on a strategy of "point to point": it is delivered directly to the passengers up to their destination and trying to avoid taking connecting flights. It has several advantages, such as saving on travel time with one-off and landing, reducing gas emissions (environmental concern), etc. It greatly contributes to the Brand Image of Co towards customer ‘s prospects image and prospects.