Tourism is one of the most dynamic industries. In this, many factors are associated with it, which lead it to grow. There is one of the major factor without which the existence of tourism cannot be thought of. And that factor is 'Tourist' or consumer in this industry. The ups and downs in the industry depend mainly on consumer, who is also known as “the king” in any business. So, study of consumer behavior in tourism projects the growth, trend and future of tourism industry. The term ' consumer behavior ' is defined as the behavior that consumers display in searching for purchasing; using evaluating and disposing of products and services that one will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. Travel and tourism however is an extremely complex product for several reasons. First, it relates to goods and tangible products (souvenirs, gifts, food etc.) as well as intangible services (sightseeing tours, cultural performances etc.). Second, the tourism product consists of a multitude of these goods and services put together and in turn there exists a multitude of options to choose from within each of the tangible goods and intangible service categories. Third, tourist decision making and behavior is influenced by several factors. Tourism is the concept, which involves a number of factors like social, psychological, and economic forces that are major determinants of travel. The present paper suggests some of the elements which influence the tourist behavior and ultimately effects the tourism generation of the region.