( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A CASE STUDY ON RETAIL LOCATION DECISION: GIFT A ‘CHERIE’

    2 Author(s):  DR. SWATI SAXENA,JAINAM PATEL

Vol -  11, Issue- 9 ,         Page(s) : 180 - 185  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Case is encompassing the real-life situation of dynamic world that business operates in. It can be used to sensitize and tickle the thought of everchanging business environment, external premises, structural changes in industries and modes of operations. It can be utilized for subject domains like Marketing, Retail Industry, strategy Management & competitive study. This is a teaching case. It can be used to develop the importance as well as functioning of digital platform as a savior to traditional modes of business operation. Further the case brings out internal factors that need a revamp in business setup with the ever-changing external environment

https://www.indianretailer.com/article/whats-hot/trends/How-Indian-gifting-industry-is-shaping-up.a6271/(May 23,2020)
Retrieved from Report by beconstac, new%20retail/2018-retail-proximity-marketing.pdf (April 5,2020)
Retrieved from, https://www.google.com/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiWr_7kh8bmAhVTXHwKHZE2DkUQMwhyKAswCw&url=https%3A%2F%2Fwww.valuebasedmanagement.net%2Fmethods_7S.html&psig=AOvVaw3MazPP_3q4D1GoEhgEbftz&ust=1576994323870695&ictx=3&uact=3(July16,2020
Retrieved from,Source: https://wearesocial-net.s3.amazonaws.com/uk/wp-content/uploads/sites/2/2020/01/02-Internet-Daily-Time-%E2%80%93-DataReportal-Digital-2020-Global-Digital-Overview-Slide(August 7,2020)

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