( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY FOR LAUNCHING AN INDIAN SPICES START-UP BUSINESS FROM DUBAI, UAE.

    3 Author(s):  RAMMOHAN SUNDARAM, DR. RAJEEV SHARMA , DR. ANURAG SHAKYA

Vol -  11, Issue- 9 ,         Page(s) : 258 - 267  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

This paper looks at the nuances for a fictitious start-up that is looking at launching Indian Spices to the rest of the world using innovative tactics that includes using of technology innovation across supply chain, keeping the start-up lean and agile, infrastructure, distribution, trade barriers, economic and financial risks, human capital, marketing and promotional plan and much more. This paper tries and illustrates the importance of Dubai being the hub for such a start-up and why geography plays such an important role while deciding on distribution that is scalable which eventually cuts the price down of the product by several notches benefitting the end consumer in a big way.

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