Most HR professionals had heard of Employer branding but many are yet to understand its applications. The companies which are beginning to dip their toes into the Employer branding pool need to be very careful to not oversell their companies. The organization need to have evidence that they do what they say they do. That means rhetoric has to match the reality and the organization cannot have the talk without the walk because people are not always gullible. Employer branding is a new approach toward recruiting and retaining the best talent within an employment environment that is becoming increasingly competitive. The value of the employer branding concept for management scholars parallels the value it has for managers. The employer branding concept can be especially valuable in the search for an organizing framework for strategic human resource management.