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BRAND AND OFFERS IN TOUR PACKAGE AND SELECTION OF BACKWATER DESTINATION- A STUDY ON THE BACKWATER DESTINATIONS INALAPPUZHA, KOLLAM, KOTTAYAM AND KUTTANAD, KERALA
2
Author(s):
DR. MADHU R , DR. K.S CHANDRASEKAR
Vol - 9, Issue- 2 ,
Page(s) : 285 - 290
(2018 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
The importance of literacy in modern society cannot be over-emphasized. The increasing need for all citizenry to acquire more than minimal basic literacy skills finds itself being played out in the struggle that is daily life. The significance of literacy in our lives, be it the ability to read or adequately interpret and comprehend the meaning of various levels of text for the purpose of being able to successfully participate in and navigate modern society is made ever more apparent through its demonstrated correlation with educational attainment (e.g., Figure 1A, Hyunjoon & Kyei, 2007). Through that attainment brings subsequent and meaningful employment. The failure to become sufficiently literate, however defined, invariably leaves the economic fate of many of those citizens in a precarious situation. And while some may argue that social class (SES) is the major factor in educational attainment, on average, SES is also associated with levels of literacy as a direct result of the impact that adequacy and stability of economic wealth can have on families.
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