Milk co-operatives are an integral part of the milk marketing and dairy development programme in India. One of the world largest rural development programme ever undertaken, the operation flood is aims at the setting up of the modern dairy industry to meet the India’s rapidly increasing need for milk and its product and making it capable of viable and self-sustaining growth. Operation flood helped dairy farmers to direct their own development, placing control of the resources they create in their own hands. A national milk grid links milk producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets fair market prices in a transparent manner on a regular basis. Milk producers are involved in joint action to pull their product and market them in an organized way. Its greatest strength lies in collective action. The study provides the analysis of problems, difficulties, and constraints faced by the respondents in the study area.