( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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TO STUDY THE GROWTH OF BRAND AWARENESS THROUGH SOCIAL MEDIA MARKETING AND UNDERSTAND THE LATEST TRENDS ASSOCIATED

    2 Author(s):  MS. MANSI KAPOOR , MS. SUMAN SI

Vol -  5, Issue- 1 ,         Page(s) : 77 - 95  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

We all know that online marketing is the most cost effective and result-oriented medium of marketing today. Considering this fact, Social media allows customers and prospects to communicate directly to the brand irrespective of the fact where the consumers are located. It’s a fact that social media is the easiest to justify in terms of ROI as compared to other marketing strategies. It’s not just individuals that are populating social media platforms like Facebook, Twitter – companies, products and even bands are realizing these mediums are an excellent way to gain exposure over a vast audience.

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