International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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INFLUENCING PEOPLE: MYTHS AND MECHANISMS
1 Author(s): BHAVLEEN KAUR
Vol - 3 , Issue- 1 , Page(s) : 92 - 98 (2012 ) DOI : https://doi.org/10.32804/IRJMSH
Why is it so difficult for us to introspect on advertising and how it influences us? Because we look for major effects, that’s why! Too often, we look for the ability of a single ad to persuade us rather than for more subtle, minor effects. Big and immediate effects of advertising do occur when the advertiser has something new to say. Then it is easy for us to introspect on its effect.