( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 112    Submit Your Rating     Cite This   Download        Certificate

A STUDY OF PRODUCTION AND MARKETING PERFORMANCE OF HERO MOTORS CORP., ( HMC ) NEW DELHI, INDIA

    2 Author(s):  DR. G. PRABHAKARAN , MISS.R.TAMILSELVI

Vol -  5, Issue- 3 ,         Page(s) : 42 - 52  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The analysis of production and marketing performance is a process of evaluating the purchase and production charges to obtain a better understanding of the firm’s production performance and the relationship of gross profit and production charges. It also evaluates the marketing performance of two-wheelers of HMC products. ANOVA tools can be used for the analysis of sales of various product of HMC. The study covers only five years between 2008-09 and 2012-13.

order prescription
order online

1. Davar, Rustom, S. (1989), Modern Marketing Management, Crown Publishing House, Bombay.
2. Eliashberg, J., Steinberg, R ( 1987), “Marketing –production coordination in channels of distribution European journal of operation research”, volume 126, issue1, 1 october 2000.
3. Gupta, S.P. (1994), Statistical Methods, Sultan Chand & Sons, New Delhi.
4. Jain, K.G., Aggarwal, L.N. (1990), Production Planning Control and Industrial Management, Khana Publishers, New Delhi.
5. Magali, Joseph John (2009) Evaluation of maize production and marketing performance: A case study of Mbeya rural district, Mbeya region, Tanzania.
6. Majumdar, P.K. (2005), Research methods in Social Science, viva books Pvt. Ltd., Kolkata.
7. Memoria, C.B. Satish Memoria, (1990), Marketing Management, Kitab Mahal, Bombay.
8. Philip Kotler, (1975), Marketing Management prentice Hall of India Pvt. Ltd., New Delhi.
9. Sharma, D.D. (1992), Marketing Research – Principles, Applications & cases, Sultan Chand & Sons, New Delhi.
10. Zaltman, G, Burgar, P.C. (1975), Marketing Research, Pryden Press.
11. www.heromotors.corp

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details