( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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EFFECT OF PERCEPTION ON MANAGEMENT DECISION

    1 Author(s):  MR. RAJIV DHIMAN

Vol -  5, Issue- 3 ,         Page(s) : 139 - 146  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

This study is an attempt to understand the concept of perception and its crucial role in management decision. Management takes any decision according to its perception and intuition. Intuition decision making is commonly used in scenarios that provide small of amounts of information and when decisions are needed quickly. Intuitive ability is a valuable asset for managers in today's business world. So, intuition is a disguised process that managers like to "dress up" prior to presenting the things to superiors. Today's managers use intuition decision making probably more than any other process. But it is important for managers to absorb the entire picture as much as possible prior to concluding with a decision.

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2. Jerald Greenberg & Robert A. Baron, (2003). Behavior in Organizations(8th Edition).
3. Shashi K. Gupta & Rosy Joshi. (2006). Organisational Behaviour (1st Edition)

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