( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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RURAL MARKETING: SWITCHING ON IN RURAL INDIA

    2 Author(s):  SHWETA GARG , SHIVANI GARG

Vol -  5, Issue- 4 ,         Page(s) : 16 - 36  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Rural Markets constitute an important segment of overall economy. Typically, a rural market will represent a community in a rural area with a population of 2500 to 3000 people. Rural marketing is as old as the civilization. Surplus of agro - products are exchanged in earlier days in the barter system. The introduction of currency, transport, and communication has increased the scope of rural market. Here we’ll discuss the present scenario of rural marketing especially rural produce, and its importance, current trends, and highlights certain problems related to rural marketing. Further the improvements which make the rural marketing system most effective.

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