( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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PRODUCT LIFE CYCLE AND INFORMATION

    2 Author(s):  RAVINDRA SINGH , PANKAJ SHAH

Vol -  5, Issue- 4 ,         Page(s) : 308 - 316  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

• Product life cycle, it is attempts by which we divide the sales history of the firm into distinct stages depending upon the growth of sales these stages provide different opportunities to the firm by identifying where your product is in the product life cycle. The marketer can come out with effective marketing strategies, it implies the following.

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