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REFINING THE DEFINATION OF THE TERM BOTTOM OF PYRAMID

    3 Author(s):  MISS YUKTI SHARMA , MR.ASHOK KUMAR , MR. JITENDER CHAWLA

Vol -  5, Issue- 5 ,         Page(s) : 194 - 216  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The bottom of the global economic pyramid refers to the more than four billion people (more than two thirds of the total world population) with per capita incomes below $2 per day (C.K Prahalad) that lives in poor or extremely poor conditions. However termBOPinvolved many controversies since the time it was coined. There clearly exists a wide range of differing opinions around the BOP

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