International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
**Need Help in Content editing, Data Analysis.
Adv For Editing Content
GREEN MARKETING-A CASE STUDY OF INDRAPRASTHA GAS LTD
1 Author(s): DR RAJIV CHOPRA
Vol - 4, Issue- 2 , Page(s) : 656 - 659 (2013 ) DOI : https://doi.org/10.32804/IRJMSH
As environmental awareness continues to rise, the average consumer has become more conscious of the need to make greener marketing. Today, consumers buy greener brands to help protect their health, save money or because they simply work better. This article will help to signifies how with sustainable development green marketing is contributing to profit with creation of potential customers. It is proved by the case study of INDRAPRASTHA GAS LIMITED which is based on secondary data.