( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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SOCIAL RELATIONS AND MULTILEVEL MARKETING IN INDIA

    1 Author(s):  VIVEK TRIPATHI

Vol -  5, Issue- 9 ,         Page(s) : 81 - 93  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Abstract Multilevel marketing (MLM) models have worldwide presence. This earning model has developed within very short span of time. Here, I am trying to explain about the presence of multilevel marketing in indian market. How these MLMs try to develop using close-knit social relations of people in Indian Societies. Multilevel Marketing Model started in india in late 90s and India being a large populated country with close-social family ties was considered to be a perfect market for the development of such earning models that are based on networks. Using qualitative research methodology, I have tried to unfold the process of development of MLM model using social ties.

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