( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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RECESSION AND NEW OPPORTUNITY FOR RETAIL INDUSTRY AND THERE PARTNERS

    1 Author(s):  DR RITESH KHANNA

Vol -  1, Issue- 2 ,         Page(s) : 20 - 26  (2010 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The recession has hit consumers and retailers alike. Consumers are steering clear of spending and retail sales are falling as a result. A large number of retailers around the globe are suffering as a result of low consumer confidence; even to the point of bankruptcy in some cases. Heavy discounting is a way of maintaining footfall, but falling retail prices have a negative effect on the economy, causing further financial uncertainty. Retail sales are not expected to improve before 2010; but it is not all bad news as some retailers are thriving in the downturn.

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