( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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BRANDING AND IT’S IMPACTON COMMODITY PRODUCTS

    3 Author(s):  NEETU DHAYAL , PARUL YADAV , PRAVEEN SEWTA

Vol -  5, Issue- 11 ,         Page(s) : 63 - 67  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

ABSTRACT :Branding of commoditiesis of prime importance in todayscompititive worldand whichwillgive us a compititiveadvantage - first moversadvantage over ourcompititors. It is important for the consumersalso as they are informed about the quality, quantity, priceetc,Branding is a process ,a tool, a strategy and an orientation Thoughthere are challenges in branadingcommodities as priceis the main factor whichconsumersencounterwith more. And itinvolveshugecostalso.butfaiture of brandedcommoditiescanbestopped by providingcustomer support services ,understanding the role of children as influencerswhilepurchasing a product by customers ,creativity and innovations in over all marketing programmes etc.

1. http://en.wikipedia.org/wiki/brand
2. Marketing Management :PhilipKotler
3. Building Strong Brands: David A Aaker
4. Principles Of Marketing : J P MahajanAnupmaMahajan
5. http://www.brandchannel.com/images/papers/257_a_brand_building_literature_review.pdf
6. http://nccur.lib.nccu.edu.tw/bitstream/140.119/35162/6/51044106.pdf

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