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A STUDY ON RETAILERS SATISFACTION TOWARDS CHANNELS OF DISTRIBUTION WITH SPECIAL REFERENCE TO GOLD STAR PAINTS AND CHEMICALS PVT LTD
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Author(s):
K.M. NAJMA
Vol - 5, Issue- 11 ,
Page(s) : 148 - 163
(2014 )
DOI : https://doi.org/10.32804/IRJMSH
Abstract
ABSTRACT
Distribution refers to bringing the product to the market and giving it to the final consumer. The distribution includes all movements of the product .Distribution is the operations which create time, place and form utility through the movement of goods and persons from one place to another . A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. This study is on Retailers satisfaction with special reference to Gold star paints and chemicals pvt.ltd”. This study attempts to bring about details regarding history, fundamental concepts. And also this attempts to look into the profile of Gold star paints and chemicals pvt.ltd and retailer’s opinion about Gold star company product. In this research, only some of the leading retailers in Palakkad districts.
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