ABSTRACT The paper delineates the role effectiveness of culture, values and traditions in the present day business scenario particularly in the Indian context. Whatever might be the change in any field, the prime element is “human beings”, who should not be brushed aside as normal or simple factors. The discussion clearly brings out the fact that the whole transformation on HRM practices portrays a travel from idealism to realism and from the ‘employees” ascending the status of “co-owners” to match the galloping changes in the sphere of people management practices per forced by the objective of harnessing the best talent, a scarce component commanding an unparalleled demand. To harness and attain this kind of workforce, it is essential for all organisations to have a bastion in terms of the culture, values and attitudes amongst their employees. This paper attempts to accentuate on these vital aspects and their impact on the organisational culture as a whole.