1.Ambler, T., Kokinakki, F. (1997). Measures of Marketing Success, Journal of Marketing Management, 13, p. 665-678
2. Bruner, G., James, K.E., Hensel, P.J. (2001), Marketing Scales Handbook: A Compilation of Multi-Item Measures, Vol. III. Butterworth Heinemann
3. Burns, P. (2004). Corporate Entrepreneurship: Building an Entrepreneurial Organization, Macmillan.
4. Clark, H. Bruce (1999). Marketing Performance Measures: History and Relationships, Journal of Marketing Management, 1999, 15
5. Collinson, E., Shaw, E. (2001). Entrepreneurial marketing – a historical perspective on development and practice, Management Decision, Vol. 39(9), 761-767
6. Covin, J.G., Slevin, D.P. Strategic management of small firms in hostile and benign environments, Strategic Management Journal,1989, 10, pp.75-87
7. Damanpour, F. (2001). The dynamics of the adoption of product and process innovations inorganizations, Journal of Management study: 38:1, 45-65
8. Deshpande, R. (1999). Foreseeing marketing, Journal of Marketing 63(3), 164-167
9. Doyle, P. (1995). Marketing in the new millennium,European Journal of Marketing, 29 (12), 23-41
10. Druy, D. H., Farhoomand, A. (1999). Innovation difusion and implementation, International Journal of Innovation Management, 3:2, 133-57
11. Kohli, A.K., Jaworski, B.J. (1990). Market orientation: the construct, research proportions and managerial implications, Journal of Marketing,54, 1-18
12. Palmer, A. (1994). Relationships marketing: back to basics?, Journal of Marketing Management,pp. 571-57 Pohlman, R., Gardiner, G. (2000). Value Driven Management: How to Create and Maximize Value over Time for Organizational Success, New York: AMACOM
14. Robinson, A. G., Stern,S. (1997). Corporate Creativity. How Innovation and Improvement actually happen, San Francisco: Berret-Koehler Publishers
15. Schumpeter, J.A. (1971). The fundamental phenomenon of economic development, in Kilbey (Ed.), Entrepreneurship and economic development, New York:Free-Press, pp.43-70 Sheth, J.N., Sisodia, R.S. (1999). Revisiting marketing’s lawlike generalizations, Journal of the Academy of Marketing Sciences, 17 (1), 71-87