( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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MARKETING STRATGIES FOR ENTERPRENEURS IN SMALL SCALE INDUSTRIES

    2 Author(s):  KUNAL KUMAR , ASHOK KUMAR RANIWAL

Vol -  5, Issue- 5 ,         Page(s) : 595 - 601  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The objectives of the research are to explore the potential and the leading capacity of SMALL SCALE INDUSTRIES, to identify factors constraining and supporting SMALL SCALE INDUSTRIES success and to formulate SMALL SCALE INDUSTRIES empowerment model as well as to understand the formulation of effective monitoring and evaluation for SMALL SCALE INDUSTRIES development Entrepreneurship refers to the act of setting up a new business or reviving an existing business so as to take advantages from new opportunities. An entrepreneur is a person who starts an enterprise. He searches for change and responds to it. A number of definitions have been given of an entrepreneur- The economists view him as a fourth factor of production along with land, labor and capital.

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