( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 284    Submit Your Rating     Cite This   Download        Certificate

IMPACT SOCIAL MARKETING ON COMPANY

    1 Author(s):  ARVIND KUMAR SHUKLA

Vol -  4, Issue- 1 ,         Page(s) : 265 - 268  (2013 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Relationship marketing refers to the use of relationships rather than purely transactional means, in order to not only acquire customers, but also to generate customer loyalty that results in repeat custom for the firm.

order online

1. Gaski, J.F. and Etzel, M.L. (1986), “The index of consumer sentiment toward marketing”, Journal of Marketing, Vol. 50 No. 3, July, pp. 71-81.
2. Gwinner, R.F., Laczniak, G.R. and Murphy, P.E. (1977), Marketing: An Environmental Perspective, West Publishing Co., St Paul, 1977, pp. 480-81.
3. Hise, R.T. and McGinnis, M.A. (1975), “Product elimination: practices, policies and ethics”,Business Horizons, Vol. 18, June, pp. 25-32.
4. Hunt, S.D., Chonko, L.B. and Wilcox, J.B. (1984), “Ethical problems in marketing research”, Journal
5. of Marketing Research, Vol. 21, August, pp. 309-24.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details