When companies talk about the benefits of increasing B2B e-commerce, most people think in terms of reducing their operating costs. Early users of EDI focused on reducing the time required to fax, e-mail and phone in purchase orders to suppliers. From there, e-commerce expanded to electronic invoicing to reduce accounts payable expenses, advanced ship notices for simplifying warehouse receiving, and bank integration to automate payment processes. However, industry leading companies are starting to move beyond cost-reduction strategies with their B2B projects towards growth-focused initiatives. These leaders are using e-commerce services to accelerate new product launches, differentiate their service offerings and grow their top line revenues.