( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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ROLE OF TECHNOLOGY IN PERMISSION MARKETING

    1 Author(s):  MS. SHRADHA SHARMA

Vol -  7, Issue- 4 ,         Page(s) : 16 - 21  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The concept of “Permission Marketing” isn’t new; in fact, Seth Godin’s 1999 book about “turning strangers into friends and friends into customers” seems remarkably prescient in today’s age of “Friending,” “Liking,” and “Following.” Godin told the (then e-mail-dominated) interactive industry, “By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message. It serves both customers and marketers in a symbiotic exchange."

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